Hi,
Sometimes attracting new parents and children can be hard work, especially when you’re just starting out.
I’ve just been reading a forum thread about a couple having trouble attracting business for their preschool and most of the advice they’re given applies just as well to home daycare.
Here’s the orginal post:
“My wife started a home preschool 3 months ago. We have only two full time (Same family) and 1 part time so far. Rate is $155/hour which according to our local daycare association is average for our area. Spent $15,000 Remodeling and equipping the classroom with full Montessori setup. My wife is a Montessori teacher with 4 years teaching experience in public and private schools. She has a masters in education and is certified by the American Montessori Society. We’ve put fliers up all over town, Started a webpage, advertised on every listing we can find, and spent about $600 on classifieds. No one that’s toured has put their kids into a different daycare yet so the parents seem to like the setup once they see it. Anyone have any ideas why we’re having such a hard time getting prospects in the door, and if there might be something we’re missing in our marketing plan?”
You can read the whole thing here: New Startup. No Clients
Talk soon,
Mary
P.S. Thousands of future or current home daycare providers just like you have already signed up to my ‘how to start a home daycare’ newsletter. It’s getting a bit overwhelming and I may cap signups soon, but for the time being you can still join. Don’t worry, it’s free. All you have to do is enter your name and e-mail below:
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home day care
Hey there, I usually don’t comment but figured I would do it now. Plain and simple I like your writing.